Welcome to The Real Blogger Status - Beta. Please note the warnings (as of 6/13: 0 active), and the alerts (as of 1/10/2007: 5 active).

Please be aware of the naming variances in this blog. You will find various references to "Classic" / "Old Template 2006" Blogger, and to "Beta" / "New Template 2006" Blogger.

Tuesday, January 02, 2007

Publicising Your New Blogger Blog

Publicising your blog, in general, means submitting it to the search engines. There are some significant differences between Old Template and New Template (Layouts) Blogger blogs.

Get Indexed By The Search Engines
As with an old template blog, there are 3 default Blogger values, which describe your blog to any search engine spider.

  • $BlogPageTitle$
  • $BlogMetaData$
  • $BlogTitle$

In a new template blog, they're found in roughly the same place, but coded differently.
  • <title><data:blog.pageTitle/></title>
  • <b:include data='blog' name='all-head-content'/>
  • <div id='header-wrapper'>
    <b:section class='header' id='header' maxwidgets='1' showaddelement='no'>
    <b:widget id='HTML4' locked='false' title='' type='HTML'/>

What you'll end up with, at the top of the blog, will be roughly similar.

<meta content='The Real Blogger Status: What Blogger
Won"t Tell You' name='description'/>
<meta content='Blogger, Blogspot, blogger.com,
blogspot.com, outage, maintenance, inconvenience...
Permission Denied,' name='keywords'/>
<b:include data='blog' name='all-head-content'/>

>> Top


Laurie 2.0 said...

Chuck! I don't know what I did differently this morning, but your advice worked! Thanks -- no need to respond.


Jasie said...

Thanks for the help!

Marina G said...

Hi Chuck, is there any way in new blogger title tag to have a text string followed by the dynamic page title?


ClaireLJ said...

I copied your text into my html exactly as written, just changing the keywords

and got this error message:
Your template could not be parsed as it is not well-formed. Please make sure that all XML elements are closed properly.
XML error message: Element type "meta" must be followed by either attribute specifications, ">" or "/>".

Huge gratitude if you can tell me what I'm doing wrong!

Chuck said...


Does your blog have a Layouts template? When you get "Your template could not be parsed as it is not well-formed.", it's almost always a case of trying to install XML (which Layouts templates use) into HTML (which Classic templates use).

Laura Loo said...

Hi Chuck,
I got a similar message as Claire... It said

"Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly.
XML error message: The entity name must immediately follow the '&' in the entity reference."

I don't even see an "&" anywhere near. When I started my blog I picked a layout (Minima Stretch), but have messed with the HTML (colors/fonts) in the Edit Template section before.

Is there any way to make the meta tags work in my situation? Is it a simple fix of changing the entity name or whatever?

Thank you so much! :)

Chuck said...


Here is where I urge you to ask a question in Blogger Help Forum: Something Is Broken, so you can get peer support.